Post 1 | Primary "Product"

1. Identify the primary "product" (service, resource, special ability, etc.) you have to offer others. 
 

Have you ever looked at pictures of the hottest celebrities in today’s trendiest fashion magazines and wish you could steal their style? Or have you ever walked into a clothing store feeling completely overwhelmed? And, I definitely know you have woken up one morning asking yourself, “What the hell am I going to wear today?!” These are all common situations that many of us can relate. Personally, I can experience all three scenarios in one day! Thus, I created Stylist Anonymous, a fun and fabulous online fashion community to help solve with our fashion tribulations: “Brands offer a set of values, a vision and an attitude” (More Than a Name, Davis, 27).

Stylist Anonymous is the ultimate place for styling tricks and tips. Any good company needs to provide a product or service that makes our lives easier: “Basically, a product (or service) is the thing that you buy and use. The brand is the promise of something. That something is intangible; it could be a guarantee of quality, a sense of prestige, or of heritage” (More Than a Name, Davis, 12). By visiting Stylist Anonymous online, you will have the best style secrets available to you.

Sure, there are styling tips available in magazines or you can hire styling professionals; however, Stylist Anonymous is different and evolutionary for many reasons. First off, you help and contribute to the community: “The relationship between the brand and the consumer is two-way – what the consumer thinks of the brand matters as much as how the brand projects itself to the consumer. This two-way interaction is at the heart of managing the brand perception” (More Than a Name, Davis, 27). Everyone has a voice in fashion, and we make sure your voice is heard. Secondly, we are available 24/7 with frequent updates. 

Thirdly, we are a strong community of fashionistas from all levels. Whether you are an expert or an amateur, there will always be a place for you at Stylist Anonymous: “Brands today represent more than a product, service or brand identity (the name and logo, design and voice of the brand). A brand is synonymous with the business and the style behind the product or service; it encompasses the people working for the company and a philosophy and spirit that sustain it” (More Than a Name, Davis, 27). This makes us competitive and different: “Brands also offer a differentiating factor that makes it easier to choose between the many competing product variants” (More Than a Name, Davis, 12).