Post 2 | Core Values

2. Identify your core values. What really matters to you?

“Brand style comes from the core – that is, the values of the brand. Brand values are the belief systems behind the brand. They are usually described as succinct adjectives that are often associated with archetypal characteristics: fun, rebellious, winning or inventive, for example” (More Than a Name, Davis, 82). We, at Stylist Anonymous, have a very strong set of core values, which many people can relate.

Most important, Stylist Anonymous believes in providing a personal connection between fashionistas. We believe the relationship between our brand and our customers is vital for our success. We don’t view our customers as “customers”, but instead they are viewed as our friends – friends who look out for each: “Branding is important because of its relationship and impact on the world we live in. Brands affect people’s lives simply because they are part of our daily choices and decisions” (More Than a Name, Davis, 32). Our goal is to make sure our friends are treated with respect, honesty, and integrity.

With that being said, Stylist Anonymous also believes in helping our customers feel their absolute best. We are passionate about bringing up one’s confidence through fashion, and we hope that our customers are passionate about our passion: “People are passionate about brands whether they support them or not” (More Than a Name, Davis, 32). Believe it or not, fashion has a big role in how you feel. When you feel your best, you can conquer the world.

Now that we got the serious business out of the way, our last core values are to appreciate the beauty of all styles and to have fun; both core values go hand-in-hand. Stylist Anonymous is a friendly and approachable fashion community that provides fun styling advice to help you feel your best with the help of others.